There are areas which offer considerable investment opportunities and a gifted business developer can capitalize on those prospects. But in order to do that, you need a groundbreaking vision. This is why I have focused on Italy’s brokerage practices, its mentality and methodology. Development and maintenance of interpersonal and cross-culture relationships is the key to do business with Italians (Europe’s cultural and  civilizing cornerstone).

Italian market is complex, with a local regulatory network meant to promote intelligent and clean investment. CONSOB- Commissione Nazionale per le Società e la Borsa (the Italian National Commission for Companies and the Stock Exchange) is one of them. If you want to enter Italian market in order to provide online trading services to Italians you need to be registered and acquire a license from this institution. That is exactly the point where the difference is made by a business developer’s futuristic approach that emphasizes sustainable development.

Unlike most brokers who open call centers in other countries, I targeted a collaboration with CONSOB for the opening of local businesses. Discussions with CONSOB and other regional financial institutions (Intesa Sanpaolo Bank, UniCredit) were encouraging, observing the desire of local authorities to support investors.

While there were concerns about the high risk of trading with some financial instruments, CONSOB has shifted to a policy of protecting investors. It keeps under close surveillance the regulation of brokerage companies operating in Italy. It works hand in hand with counterparts in Britain and France (FCA respectively AMF) to prevent firms with external headquarters to operate within Italian territory. They are trying to identify those companies which assign themselves false regulations under the jurisdictions of these countries.

Through a thorough research of the economy concerned, its mechanisms and stakeholders, I managed to help many brokers to obtain the license from CONSOB and become relevant competitors on the Italian market, together with the domestic traders. Local investors are organized in family businesses, holding their own trading platforms (92% are small or medium companies that produce 70% of GDP). Because they want to grow on a more dynamic market, online trading (already popular in the West) is gaining more and more ground here, trading and investment instruments being diversified.

Before introducing the Euro, traditional transactions were based largely on converting currency pair Italian Lira-Euro, exchange conducted by the European Central Bank. Now, in addition to trading commodities (especially precious metals), Italians invest in renewable energy assets, oil and gas, telecommunications. There is an evolved corporate environment with multinational companies (Eni, Enel). CFDs (contracts for difference) based on shares, indices, commodities, bonds, interest, or ETFs have enlarged the range of products traded which stimulates appetite for speculation and innovation.

Having a massive infrastructure, Italy, member of the G8 is a very lucrative country of the Eurozone which presents consistent business opportunities. It symbolizes cutting-edge endurance (I still remember the lessons about the significance of the Roman Empire, its size and longevity). The Italian resourcefulness and fame is nowadays reflected by their full-grown economy: with a population of 60.6 million inhabitants, it is the 8th largest economy and the 4th in Europe by GDP per capita at $2.245 trillion (according to the World Bank and IMF). It is ranked as the world’s 2nd producer of wines and 3 % of its total exports is represented by famous brands of cars. Let us not forget the quality of the ‘’made in Italy’’ jewelry that we offer to our loved ones.

Based on my experience, I found that Italy’s investment potential depends on making use of  a business model which concentrates on improving the strategy through marketing and technology. Large consumers of Internet, networking information, Italians invest a lot using financial analyses, charts, news which they find on dedicated sites. To have a successful online trading business it takes more than a secure and attractive website that contains accurate and useful information. You must have online marketing and promotion through search engines (SEO). However, online brand reputation must be built carefully. SEO services and online reputation management costs in Italy around €2,000 per month.

Italian financial media (digital version):‘’Il sole 24 ore’’, (sort of  Italian ‘’Wall Street Journal’’), ‘’Borsa Italiana’’, ‘’L’Espresso’’, ‘’Finanza’’ with local branch ‘’Milano Finanza’’, ‘’Affaritali’’, ’’ANSA’’, ‘’Wall Street Italia’’ offers to their visitors both news as well as economical education. User-friendly online trading platforms, high speed of execution, Italian language-based support services, mobile web trading applications are key-topics in online trading advertising campaigns.

As a consequence, the market in Italy offers a significant openness to foreign investors who want to take advantage of these transparent and favorable conditions. Reforming practices of reduction in the levy tax promoted by the premier Renzi are also good omen, creating the premises for a successful business.

Online trading in Italy – a business opportunity to be harnessed

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