My contact with contemporary art took place during a visit of some family friends. I thought it was interesting the way in which a room gets shaped up through the expression of an object – a contemporary art object. Indeed, the most frequent manner to get to know contemporary art is by placing it into the context of usefulness. The furnishing of new architectural space is the solution that art consumers most often use, and it is the same solution I initially had come up with.
Impressed by it, I wanted to get even closer to this art concept so I ended up meeting Andrei Breahna – cultural manager, art dealer and collector – who has directed my attention towards certain artists. I now proudly own the works of these artists, such as Radu Cioca, Marilena Preda Sanc and Claudiu Ciobanu.
I have discovered that contemporary art, tough considered a luxury by many, doesn`t cost a fortune; on the contrary it is quite affordable. I see it as a long term investment, because an art collector can verify his investments as time passes by. A successful business can make profit only in certain economical circumstances, but an art collection does not lose its value in time, on the contrary its potential grows. It is somehow an inverse evolution; therefore we can speak of art as an investment.
I am also thinking that contemporary art can be the business of the future. This type of art, in its essence, represents a new area for the businessmen. Considering the economical changes that influence the activity of any business, art is somehow protected from these influences in its cocoon and can represent an option for many investors, a refuge asset. And, many businessmen diversify their portfolios in other unexplored fields and contemporary art can become a fruitful segment.
I believe I can start a new business out of passion – out of art and I believe I can add value to Romanian contemporary artists, promoting their works by creating an investment fund and engaging other businessmen into this completely unprecedented area.